Tigerella Creative
Neon Signage for Skylark

Art Direction | Summa Russo

Some projects art directed by Jessie Summa Russo.

Neon Signage for Skylark

Neon Signage for Skylark

I sent them this design in Illustrator but their version with all the measurements and specifications is much cooler so I'm including that here instead. 

Amazon.com Kitchen Launch & Valentine's Day Campaign

Amazon.com Kitchen Launch & Valentine's Day Campaign

I was the designer for the Kitchen store launch in 2000. I art directed the first round of photography with an outside photographer and food stylist. The in-house studio lobbied to do the next few rounds before the whole site was streamlined and the "lifestyle" banners went away for the sake of sitewide consistency. This was my favorite photo of the first series so I made it the launch graphic. 

The second graphic is a photo shoot that I storyboarded, art directed, and designed for the Home store, which had become the umbrella store that included Kitchen, Lawn & Patio, etc.

Kitchen Banners

Kitchen Banners

For a few years the Kitchen home page had a different top banner graphic every week with a new product featured. I designed, storyboarded and art directed them in three-month batches. Here's four of my favorites.

Miscellaneous Amazon.com Home

Miscellaneous Amazon.com Home

The top product shot graphics were cropped versions of the lifestyle banners. I art directed an offsite illustrator for the middle graphics. The bottom Lawn & Patio launch photos were actually taken at my house. Always frugal at Amazon! :)