Tigerella Creative

Skylark

Case Study: Skylark Café & Club

Skylark is a live music venue and restaurant in West Seattle.

The Challenge

Create a friendly, accessible brand to attract locals as well as performers and concertgoers from the mainland. Previous bars at this location had sketchy reputations; longshoremen told us stories of heroin deals and knife fights going back decades. Foot traffic was non-existent, so a large neon sign was the first task. 

Role: Marketing Manager and Designer

This revised logo design, with guitar pick shape in the center and updated wings, adorns many tee shirts and hoodies in West Seattle.

This revised logo design, with guitar pick shape in the center and updated wings, adorns many tee shirts and hoodies in West Seattle.

  • Brand Identity
  • Website
  • Interior & Exterior Signage
  • Menu Design
  • Apparel & Accessory Design
  • Advertising Campaigns 
  • Event Posters (4 per week)
  • Email Design & Content
  • Social Media Setup & Maintenance
 

Outcome: 10% sales increase in the first year

This advertisement was one of two bus ads that appeared in local routes.

This advertisement was one of two bus ads that appeared in local routes.

The Halloween Battle of the Bands started as a desperate gimmick to drive business on a slow night of the week. It quickly became the busiest night of the year with bands vying for a coveted spot.

The Halloween Battle of the Bands started as a desperate gimmick to drive business on a slow night of the week. It quickly became the busiest night of the year with bands vying for a coveted spot.

This poster design was also used in print advertising.

This poster design was also used in print advertising.

Burlesque New Year's Eve parties were popular and became a tradition.

Burlesque New Year's Eve parties were popular and became a tradition.