Music School

Client: Longy School of Music of Bard College

Longy is a private music school in Cambridge, Massachusetts. The school’s innovative Catalyst Curriculum pairs artistic excellence with the skills needed to become a professional musician in a rapidly changing landscape.

Role: Print design, merchandising design, social media content, email marketing, copyediting, direct mail design, video production

After about a year of supporting the small, understaffed Marketing & Communications team by handling their social media and design overflow, my hours were doubled the next season to include most in-house digital and print design, programs, interactive invitations, and email marketing as well. My email designs outperformed the previous year’s campaigns, social media engagement increased, and the season boasted significant growth in student admissions.